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The strategic manipulator is a person who begins to regard all senses of identity merely as role-playing exercises, and who gradually becomes alienated from his or her social "self".
The pastiche personality abandons all aspirations toward a true or "essential" identity, instead viewing social interactions as opportunities to play out, and hence become, the roles they play.
Finally, the relational self is a perspective by which persons abandon all sense of exclusive self, and view all sense of identity in terms of social engagement with others.
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http://contentmanagementsoftwares.net/corporate_identity_material_tips.htm
How to create great Corporate Identity Material:
- Tip #1: Answer The Questions
Begin designing your corporate identity material only after you have answered a few essential questions.
Ques 1: Who are your key clients? (Both targeted and existing)
Ques 2: What are their major issues and concerns?
Ques 3: What kind of resources, skills, strengths or experiences do you have that can help them resolve those concerns?
Ques 4: What do you wish to tell your prospects/clients about your corporate companies?
Ques 5: How would you want your clients to describe you?
Once you have the appropriate answers to them all would you be able to design the perfect corporate identity materials for yourself.
- Tip #2: An Identifiable Logo That Systematically Implements Your Style
Your corporate logo must always have consistency in terms of corporate colors, placement, spacing as well as size throughout your corporate identity material to ensure that it implements your style and corporate ideas in a systematic fashion.
- Tip #3: Relative Placement Of Text And Logo
Imagine, what would your corporate identity material look like if it had a huge logo that makes the font size smaller or a large font sized text that completely overshadows your logo. Always ensure that your text, logo and tagline are in harmony with each other in terms of size, color and meaning. The relative placement of your text, tagline and corporate logo, whether placed to the left, right or center of your corporate identity collaterals must always be aligned in the same manner all round your corporate identity materials.
- Tip #4: Adequate White Space
Don't try to cram all the information onto one page. It would only make your corporate brand material look cheaper and unorganized and reflect badly on your business. May it be your letterheads or visiting cards, adequate whitespace is a must. Your corporate identity material must be in accordance with the guided margins that are suggestively used.
- Tip #5: Smashing Tagline That Says It All
The best way to get the immediate attention of your customers or clients is to include an effective tagline in your corporate identity material that would not only reinforce your business ideas and ethics but would also remind them about your corporate or products whenever they read it. Ensure that it is striking enough to allure your clients and believe in what you say and promise to provide them with.
Don't be prone to corporate identity crisis! Follow these simple rules of creating great corporate identity material and give it a flip mode to establish a stronger corporate identity and branding for your corporate companies.
http://wsd.dli.mt.gov/local/kalispell/bdkv7/pdf/createmp.pdf
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Part 2 - Researching Your Market
The purpose of market research is to provide relevant data that will help solve marketing problems a business will encounter. This is absolutely necessary in the start-up phase. Conducting thorough market surveys is the foundation of any successful business. In fact, strategies such as market segmentation (identifying specific segments within a market) and product differentiation (creating an identity for your product or service that separates it from your competitors') would be impossible to develop without market research.
Whether you're conducting market research using the historical, experimental, observational or survey method, you'll be gathering two types of data. The first will be "primary" information that you will compile yourself or hire someone to gather. Most information, however, will be "secondary," or already compiled and organized for you. Reports and studies done by government agencies, trade associations, or other businesses within your industry are examples of the latter. Search for them, and take advantage of them.
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Web Sites - Marketing Planning &Assistance
INFORMATION TODAY (http://www.infotoday.com)
This site is geared to users and producers of information products and services and helps them to do their jobs more effectively. Information Today and Computers in Libraries can also be read on this site with feature stories that apply to professionals in the specified fields and up-to-date national conference news.
Consumer Marketing Guide (http://metro.turnpike.net/metro/tuvok/guide.html)
The Marketing Outline provides an excellent example of a marketing overview for
a product/company. It covers all the aspects of a marketing management project. If you want to really understand marketing planning, review this document.
E Weekly (http://www.eweekly.com/)
An online newsletter which contains articles on small business, internet commerce and marketing. Back issues are also available. There are a number of connections to projects of the sponsor Cyber Media.
